Strategic advisory for founder-led companies.

Why
Tortoise Mind?

Hare brain, tortoise mind is an expression which refers to both the analytical (fast) and creative (slow) types of thinking. We bring both to bear when advising our clients on complex strategic, transactional and operational issues.

Our services

01

Strategic

Financial planning Strategic transformations New market entry New product launch Investor & Board relations

02

Transactional

Fundraising Exits Acquisitions  Shareholder restructures Secondaries

03

Commercial

Go-To-Market Pricing Pipeline management Metrics & KPIs Operating rhythms

We are a network of professionals that combine both top-tier professional services backgrounds (M&A advisory, accountants and strategy consultants) with hands-on operating experience at VC-backed startups and scaleups

who we are — FOunder & Ceo

Dan Horner

dan's experience

15 years' experience

5 years in M&A Advisory

10 years in VC-backed start-ups

BSc 1st Class Honours in Economics & Finance from the University of Bristol

Corporate Development

Dan started his career in M&A advisory focusing on financial services clients where he worked on large-cap (FTSE 100) buy and sell side mandates.

During his decade within VC-backed startups, Dan worked on numerous fundraises ranging from small convertible notes (£500k) through to large funding rounds ($50m). He’s had direct experience of raising from Angels, VCs, family offices and sovereign wealth funds.

Strategy

Dan has significant experience of strategic and financial planning at Board level. This has included overall company planning as well as developing strategic narratives / business cases for new product launches, international expansion, strategic partnerships and M&A.

During his decade within VC-backed startups, Dan worked on numerous fundraises ranging from small convertible notes (£500k) through to large funding rounds ($50m). He’s had direct experience of raising from Angels, VCs, family offices and sovereign wealth funds.

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