Strategic advisory for founder-led companies.



Why
Tortoise Mind?
Hare brain, tortoise mind is an expression which refers to both the analytical (fast) and creative (slow) types of thinking. We bring both to bear when advising our clients on complex strategic, transactional and operational issues.
Our services
01
Strategic
Financial planning Strategic transformations New market entry New product launch Investor & Board relations
02
Transactional
Fundraising Exits Acquisitions Shareholder restructures Secondaries
03
Commercial
Go-To-Market Pricing Pipeline management Metrics & KPIs Operating rhythms
We are a network of professionals that combine both top-tier professional services backgrounds (M&A advisory, accountants and strategy consultants) with hands-on operating experience at VC-backed startups and scaleups
who we are — FOunder & Ceo
Dan Horner

dan's experience
15 years' experience
5 years in M&A Advisory
10 years in VC-backed start-ups
BSc 1st Class Honours in Economics & Finance from the University of Bristol
Corporate Development
Dan started his career in M&A advisory focusing on financial services clients where he worked on large-cap (FTSE 100) buy and sell side mandates.
During his decade within VC-backed startups, Dan worked on numerous fundraises ranging from small convertible notes (£500k) through to large funding rounds ($50m). He’s had direct experience of raising from Angels, VCs, family offices and sovereign wealth funds.
Strategy
Dan has significant experience of strategic and financial planning at Board level. This has included overall company planning as well as developing strategic narratives / business cases for new product launches, international expansion, strategic partnerships and M&A.
During his decade within VC-backed startups, Dan worked on numerous fundraises ranging from small convertible notes (£500k) through to large funding rounds ($50m). He’s had direct experience of raising from Angels, VCs, family offices and sovereign wealth funds.

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